“Observation which is something everyone can relate to[.] Everyone can observe.” 🔎🌱
How do we build trust and connection between scientists and the public? Hint: It’s not through listing credentials or dumping facts but through shared human curiosity.
In a recent conversation with Dr. Fanuel J. Muindi for the Civic Science Media Lab (CSML), our Executive Director Dr. Sarah Goodwin reflected on the intention and research behind our film OBSERVER:
“The most consistent takeaway across all our studies is this: when scientists show their humanity, their excitement, their failures, the uncertainty, people relate to them.” ~ Sarah Goodwin
From encouraging viewers to slow down in their own backyards to helping students broaden their perception of who can be scientists, our findings from hosting 80+ screenings of OBSERVER show that observation is a powerful and universal entry point into scientific thinking.
📖 Read the full interview: https://bit.ly/csmobserver
🎥 To learn more about the film or host your own screening, visit: https://observerfilm.org
🍎 Pro Tip: The film is FREE for educators to use in their classrooms!
#ObserverFilm #CivicScience #SciComm #ScienceCommunication #PublicEngagement
