Nicole M. Krause (Nicky) is a social scientist specializing in science communication. Krause’s recent work has focused on misinformation, trust in science, and on mitigating forms of polarization that can inhibit effective public engagement with science. Krause received her PhD in Mass Communication from the University of Wisconsin-Madison, with minors in Quantitative Methods and Political Science, and she received her MA in Communication from the University of Illinois – Chicago. Her work has been published in PNAS, American Scientist, Public Understanding of Science, and many other outlets. Prior to her career in academia, Krause spent seven years working variously as a UX researcher, designer, and project manager in the health communication and software industries, where she has collaborated with cross-functional teams to incorporate research insights into creative production processes.
Forming Relationships With Scientists Through Film: A Qualitative Study of Viewers’ Trust, Identification, and Value Alignment
Drawing on open-ended responses from a national U.S. survey (N = 630) of viewers of Observer, a documentary film featuring scientists engaged in practices of observation, we examine how audiences explained trust, identification, and perceived value alignment with the film’s characters, most of whom were explicitly identified as scientists. Participants most often cited relational and…
